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Maggie Chang
I redesigned the website for the Scottsdale Museum of Contemporary Art (SMoCA) to improve accessibility, visual hierarchy, and navigation structure. Through heuristic evaluation, user research, and usability testing, I proposed a cleaner layout and reorganized content that enhances discoverability and user flow. This class project demonstrates my ability to assess real-world websites and apply UX methods to elevate user experience.
Client:
Scottsdale Museum of Contemporary Art (SMoCA)
My Role:
UX Designer
Year:
2024
Service Provided:
UX Research, Usability Testing, Accessibility Audit, Wireframe, UI Redesign
Introduction
This project is a usability-focused redesign of the Scottsdale Museum of Contemporary Art (SMoCA) website, aiming to enhance clarity, accessibility, and overall user flow for both visitors and art enthusiasts.
Problem
The original website presented navigation confusion, repetitive labels, and limited visual clarity in its exhibition pages. Users had difficulty locating information or understanding what was clickable.
UX Approach
Heuristic evaluation and accessibility audit
User interviews and persona development
Usability testing with feedback analysis
Revised architecture and simplified layout
Design Improvements
Clearer Navigation: Logical menu labels and simplified hierarchy
Accessibility-Oriented Layout: Improved contrast and font legibility
Exhibition Detail Pages: Better use of space, images, and CTA placement
Event Highlights: More visual organization and scroll-friendly structure
Outcome
The final prototype addressed user pain points and improved the overall browsing experience. The project demonstrates my ability to audit and restructure an existing product based on real research and testing insights.
